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We’re Praying for Forgiveness at this Sunday Service

OKAY NORTHIE! WERK IT GIRL!

We’ve all seen Kim Kardashian West and Kanye West’s little diva in the making, North West shake it at Kanye’s Sunday Service. She was so made for this role people!

The video went viral back in March within minutes after being posted on social media by the Kardashian family. However, Kanye started the Sunday activity back in January.

The service originally became a weekly family tradition for the Kardashian/Jenner/West family as a way to be together and have musical entertainment.

Tweet from: @kimkardashian

The families and friends have shown Kanye accompanied by other musicians along with a Gospel choir during uplifting jam sessions.

post from: @tonywilliams

With the help of the 5-year old’s hip dips and the joyous music, Kanye’s Sunday Service was brought to even more fame.

While salty people, like me, were not dancing in the desert at Coachella weekend two, others attended Kanye’s first public Sunday Service.


According to Refinery29 writer Rebecca Farley, the purpose of the service is, “to be able to communicate the message of love effectively,” within and outside the family.  

Although I do believe that this is a core value of the family (uhm duh, I’ve been “Keeping Up with the Kardashians” for like 16 years now), could this also just be a tactic to distract away from the detrimental comments Kanye made the year prior?


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Happy holidays 😀. #kanyewest

A post shared by Kanye West (@kanyew.est) on

photo from: @kanyew.est

tweet from: @kenyasalley18

The downfall…

Creating something like this to spread love could not have come at a better time for the rapper’s image.

In May 2018, Kanye exclaimed a hateful statement that conveyed extreme disrespect while appearing on TMZ.

“When you hear about slavery for 400 years…For 400 years? That sounds like a choice.”

video from: https://www.youtube.com/watch?v=eWuOGpRSUjo

This statement caused Kanye to receive harsh backlash from fans and intense ridicule.

tweet from: @honeyygraham

After hearing this statement, I had no words. Almost a year later, I still do not. Although Kanye is known for his bold statements like this one and actions that include embarrassing Taylor Swift on the stage of the MTV Video Music Awards, this one I believe has had the most negative impact on his reputation.

How could he or anyone ever question the enslavement and mistreatment that the black race was put through? Even those words cannot even sum up their years of suffering.

Is there a moving forward?

I’d like to point out that the purpose of this post is to not imply that Kanye and his family’s Sunday worships are a publicity stunt to pull him out of the “whoop-diddy-scoop, poop” he got himself into last year.

It is normal for people to make mistakes, and they can be large ones (hmm Kim and Ray J circa 2007). In the world of public relations, helping people and organizations move forward from their mistakes is all part of the job.

We need to help our clients convey messages that show that they are remorseful, but, more importantly, believe in them as well. PR is here to help them show the world that they do take responsibility for their actions rather than just tell the world that they are.

gif from: https://giphy.com/gifs/sorry-alan-the-hangover-3ohs7Ys9J8XyFVheg0/links

Although your past can haunt you forever, there is a way to show that your mistakes don’t necessarily define who you are (welcome to my TED Talk, and thanks).

What was said, was said. Although the world will never forget Kanye’s insulting words, they can move on and so can he.

In my eyes, the Gospel is not a publicity move. It is an attempt to show that Kanye does have a compassionate and loving side aside from the somewhat douchebag image he has created. As a fan, I have never doubted that this side of him did not exist.

Through Keeping Up With the Kardashians, social media, his music and more, you can see that in all honesty, Kanye does value his relationship with his religion and especially his family.


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These two melt my heart ♥️

A post shared by Kim Kardashian West (@kimkardashian) on

photo from: @kimkardashian

Haters are going to keep hating on Kanye, but, they are his “biggest fans.”



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